SWAN RADIOLOGY
Effective Date: 18 August 2026
Last Updated: 18 August 2026
Version: 1.0
1. About These Terms
These Website Terms & Conditions govern your use of the Swan Radiology website:
www.swanradiology.com.au
By accessing or using this website, you agree to be bound by these Terms & Conditions.
If you do not agree with these terms, you should not use the website.
These Terms & Conditions should be read together with the Swan Radiology Privacy Policy and Privacy Collection Statement.
2. About Swan Radiology
Swan Radiology
Address: 215 Belmont Avenue, Cloverdale WA 6105
Phone: 08 6288 0099
Email: practicemanager@swanradiology.com.au
Website: www.swanradiology.com.au
Swan Radiology provides diagnostic imaging and specialist radiology services
3. Purpose of the Website
The Swan Radiology website is intended to provide general information about:
- Swan Radiology;
- our radiologists and healthcare professionals;
- diagnostic imaging services;
- Interventional Radiology services;
- patient preparation;
- referral requirements;
- appointment information;
- practice locations and contact details;
- healthcare information; and
- other information relating to our services.
The website is intended to assist patients, referring practitioners and members of the public to understand our services.
4. Medical Information Disclaimer
Information provided on this website is for general informational and educational purposes only.
It is not intended to replace:
- medical advice;
- diagnosis;
- treatment;
- consultation with a qualified healthcare professional;
- individual clinical assessment; or
- advice from your referring or treating doctor.
Information provided on the website may not be appropriate for every patient or clinical situation.
You should speak with your GP, specialist or other qualified healthcare professional about your individual circumstances.
Swan Radiology does not provide diagnosis or treatment solely through information published on this website.
5. No Emergency Medical Service
The website is not an emergency medical service.
Do not use the website, online enquiry forms or email to seek urgent medical attention.
If you require urgent medical assistance, contact emergency services or attend the nearest emergency department.
6. Appointment and Referral Information
Information about appointments, preparation requirements, procedures and services is provided as general guidance.
Specific preparation requirements may vary depending on:
- the examination;
- the patient’s medical history;
- the referring doctor’s instructions;
- the radiologist’s instructions; and
- individual clinical circumstances.
Patients should follow the preparation instructions provided by Swan Radiology when booking an examination.
A referral may be required for certain services.
The availability of a particular examination or procedure may depend on clinical suitability and referral requirements.
7. Online Booking
Where online booking is available, the booking system may be operated by Swan Radiology or an external booking provider.
Submitting an online booking request does not necessarily mean that an appointment has been confirmed.
Patients should rely on the confirmation provided by Swan Radiology or the authorised booking provider.
Swan Radiology reserves the right to contact patients where additional information is required before an appointment can be confirmed.
8. Website Availability
We aim to keep the website available, accurate and functional.
However, we do not guarantee that the website will:
- always be available;
- operate without interruption;
- be free from technical errors;
- be free from viruses or other harmful components; or
- always contain current information.
The website may occasionally be unavailable due to:
- maintenance;
- technical issues;
- software updates;
- cybersecurity incidents;
- telecommunications problems;
- third-party service interruptions; or
- circumstances outside our reasonable control.
9. Accuracy of Information
Swan Radiology takes reasonable care to ensure that information published on the website is accurate and current.
However:
- information may change;
- services may be added or withdrawn;
- appointment availability may change;
- fees may change;
- clinical recommendations may change; and
- information may become outdated.
We do not guarantee that every item of information on the website will always be complete, accurate or current.
Patients should contact Swan Radiology directly where they require confirmation of current services, fees, appointment availability or preparation requirements.
10. Fees and Pricing
Any fees, costs, rebates, out-of-pocket expenses or payment information displayed on the website are provided as general information unless expressly stated otherwise.
Fees may change without notice.
The amount payable by a patient may depend on:
- the examination or procedure;
- Medicare eligibility;
- private health insurance;
- referral requirements;
- individual circumstances;
- applicable rebates; and
- other relevant factors.
Patients should contact Swan Radiology before their appointment if they require clarification regarding fees or out-of-pocket expenses.
11. Intellectual Property
Unless otherwise stated, the content of this website is owned by or licensed to Swan Radiology.
This may include:
- text;
- logos;
- branding;
- photographs;
- graphics;
- illustrations;
- videos;
- downloadable documents;
- brochures;
- website design;
- page layouts;
- original educational material; and
- other website content.
This material is protected by applicable intellectual property laws.
You must not reproduce, modify, distribute, publish, transmit, sell or commercially exploit website content without prior written permission from Swan Radiology.
12. Permitted Personal Use
You may:
- view the website;
- download or print information for your personal healthcare purposes;
- save information for personal reference; and
- share links to pages on the website.
You must not use website content for commercial purposes without written permission.
You must not represent Swan Radiology’s content as your own.
13. Swan Radiology Trade Marks and Branding
The Swan Radiology name, logos, branding and other identifying materials may be protected by intellectual property rights.
You must not use Swan Radiology branding in a manner that:
- suggests an endorsement;
- suggests an association that does not exist;
- misrepresents a relationship with Swan Radiology; or
- damages the reputation of Swan Radiology.
14. Third-Party Websites and Links
The website may contain links to third-party websites for convenience or informational purposes.
These may include links to:
- government organisations;
- healthcare organisations;
- professional organisations;
- online booking providers;
- patient information resources; and
- other external websites.
Swan Radiology does not necessarily endorse or control third-party websites.
We are not responsible for:
- the content of third-party websites;
- their availability;
- their privacy practices;
- their security;
- their accuracy; or
- their terms and conditions.
You should review the terms and privacy policies of third-party websites before using them.
15. Third-Party Services
Certain website functions may be provided by third-party providers, including:
- online booking;
- website hosting;
- analytics;
- payment services;
- email;
- SMS;
- patient communication;
- security services; and
- other technology services.
Third-party providers may have their own terms and privacy policies.
Your use of third-party services may therefore be subject to those providers’ terms.
16. Privacy
Your use of the Swan Radiology website is also subject to our Privacy Policy.
Our Privacy Policy explains how we collect, use, disclose and protect personal and health information.
Privacy Policy: swanradiology.com.au/privacy-policy
Swan Radiology is committed to handling personal and health information in accordance with applicable Australian privacy laws.
17. Website Forms
Information submitted through website forms should be limited to information reasonably necessary for the purpose of the form.
Patients should not submit:
- detailed medical histories;
- sensitive clinical information;
- urgent medical information;
- medical images; or
- other highly sensitive information
through a general website enquiry form unless Swan Radiology specifically provides a secure facility for doing so.
Where sensitive information is required, patients should use the secure process provided by Swan Radiology or contact reception.
18. Cookies and Website Analytics
The website may use cookies and similar technologies.
These may be used to:
- operate essential website functions;
- improve website performance;
- remember preferences;
- understand website traffic;
- analyse website usage;
- improve user experience; and
- maintain website security.
Where third-party analytics services are used, those services may collect technical or usage information in accordance with their own policies.
Users may be able to control certain cookies through their browser settings.
19. AHPRA and Regulated Health Service Advertising Compliance
Swan Radiology is committed to ensuring that advertising and promotional material published on this website complies with applicable Australian laws and the AHPRA/National Boards Guidelines for advertising a regulated health service.
The AHPRA advertising framework applies to advertising of regulated health services and requires advertising to be accurate, balanced and not misleading or deceptive.
20. No Misleading or Deceptive Claims
Swan Radiology will not knowingly publish advertising that:
- is false;
- is misleading or deceptive;
- is likely to mislead or deceive;
- makes unsupported claims about treatment effectiveness;
- exaggerates the benefits of a service;
- creates unrealistic expectations about outcomes;
- implies guaranteed results;
- claims a treatment is infallible or certain to succeed; or
- encourages unnecessary use of a regulated health service.
Claims about clinical services must be capable of being supported by appropriate evidence where required.
AHPRA specifically identifies unsupported claims about treatment effectiveness and unqualified claims about conditions or treatments as examples of potentially misleading advertising.
21. Patient Testimonials and Reviews
Swan Radiology will not use patient testimonials as advertising for regulated health services.
This includes testimonials or recommendations concerning:
- clinical outcomes;
- treatment experiences;
- effectiveness of procedures;
- skills of practitioners;
- quality of clinical treatment; or
- recommendations to use a regulated health service.
AHPRA’s current advertising guidance states that advertising of regulated health services must not include testimonials about a service or business. Advertisers may also be responsible for testimonials within their control on social media.
Swan Radiology may therefore remove, disable, moderate or otherwise manage content on its digital platforms where necessary to maintain compliance.
22. Before-and-After Images
Swan Radiology will exercise particular caution when using clinical images, procedure images or other visual material.
Images must not:
- mislead consumers;
- imply guaranteed outcomes;
- create unrealistic expectations;
- exaggerate the likely result of a service; or
- be presented without appropriate context.
Where clinical images are used, appropriate consent, privacy and advertising requirements must be considered.
23. Clinical Claims and Evidence
Information about diagnostic imaging, Interventional Radiology should be presented accurately and in a manner that does not overstate benefits or minimise risks.
Swan Radiology will avoid claims such as:
- “guaranteed results”;
- “100% effective”;
- “risk-free”;
- “completely safe”;
- “permanent cure”;
- “no complications”; or
- other absolute or unsubstantiated claims.
Where appropriate, website content may explain:
- the purpose of a procedure;
- common indications;
- potential benefits;
- limitations;
- risks;
- alternatives; and
- the importance of individual clinical assessment.
24. Appropriate Promotion of Healthcare Services
Swan Radiology will not use website advertising to encourage patients to undergo unnecessary diagnostic imaging or procedures.
Information about services is intended to help patients and referring practitioners understand what services are available.
The decision to undertake a medical examination or procedure should be based on appropriate clinical assessment and referral requirements.
AHPRA guidance states that advertising must not directly or indirectly encourage indiscriminate or unnecessary use of regulated health services.
25. Practitioner Titles and Qualifications
Any information published about Swan Radiology’s radiologists or other registered health practitioners must accurately represent their qualifications, registration status, experience and professional titles.
Swan Radiology will not use titles or descriptions that could mislead consumers about a practitioner’s registration, specialist status, qualifications or expertise.
Where relevant, practitioner information should be checked against the applicable practitioner registration information.
26. Educational Health Information
Educational material published on the website is intended to improve general understanding of medical imaging and procedures.
Educational information does not establish a doctor-patient relationship and does not constitute individual medical advice.
Patients should discuss their individual circumstances with an appropriately qualified healthcare professional.
27. No Guarantee of Clinical Outcome
Swan Radiology does not guarantee any particular clinical or diagnostic outcome.
The outcome of a medical examination or procedure may depend on factors including:
- the patient’s individual health;
- underlying medical conditions;
- the nature of the condition;
- the type of examination or procedure;
- technical factors;
- individual response to treatment; and
- other clinical circumstances.
Clinical decisions are made on an individual basis.
28. Limitation of Liability
To the extent permitted by law, Swan Radiology does not accept responsibility for loss or damage arising from reliance on general information contained on the website.
Nothing in these Terms & Conditions excludes, restricts or modifies any rights or remedies that cannot lawfully be excluded, restricted or modified under applicable Australian law.
Nothing in these Terms & Conditions is intended to exclude liability arising from conduct where such exclusion would be unlawful.
29. User Conduct
When using the website, you must not:
- use the website for unlawful purposes;
- attempt to gain unauthorized access to website systems;
- interfere with website security;
- introduce malicious software;
- attempt to access another person’s information;
- impersonate another person;
- submit false or misleading information;
- use automated systems to interfere with the website;
- copy website content for commercial purposes without permission; or
- use the website in a manner that could damage Swan Radiology or its patients.
30. Website Security
We take reasonable steps to maintain the security of our website.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Users should take reasonable precautions when accessing the website, including maintaining appropriate security on their own devices.
31. Copyright Infringement
If you believe material on the website infringes your intellectual property rights, please contact Swan Radiology.
We will investigate legitimate concerns and take appropriate action where required.
32. Changes to Website Content
Swan Radiology may modify, update, remove or replace website content at any time.
We may change:
- services;
- fees;
- opening hours;
- appointment processes;
- patient information;
- website functionality;
- contact information; and
- other content.
Changes may be made without prior notice.
33. Changes to These Terms & Conditions
Swan Radiology may update these Terms & Conditions from time to time.
Changes may be made to reflect:
- changes in legislation;
- regulatory requirements;
- AHPRA guidance;
- changes to website functionality;
- changes to our services; or
- changes to our business practices.
The latest version will be published on the website.
The Last Updated date at the beginning of this document identifies the current version.
34. Governing Law
These Terms & Conditions are governed by the laws applicable in Western Australia and Australia.
Any dispute arising in connection with these Terms & Conditions will be subject to the jurisdiction of the courts of Western Australia, to the extent permitted by law.
35. Contact Us
If you have questions regarding these Website Terms & Conditions, please contact:
SWAN RADIOLOGY
Address: 215 Belmont Avenue, Cloverdale WA 6105
Phone: 08 6288 0099
Email: practicemanager@swanradiology.com.au
Website: www.swanradiology.com.au
36. Website Compliance Statement
Swan Radiology is committed to maintaining a website that:
- provides accurate and useful healthcare information;
- respects patient privacy;
- protects confidential information;
- complies with applicable Australian privacy laws;
- complies with applicable advertising requirements;
- does not use misleading clinical claims;
- does not use patient testimonials to advertise regulated health services;
- does not promote unnecessary healthcare;
- does not guarantee clinical outcomes;
- accurately represents practitioner qualifications and services; and
- provides clear information about how patients can contact the practice.
APPROVAL AND REVIEW
Document: Website Terms & Conditions
Practice: Swan Radiology
Document Owner: Practice Manager
Effective Date: 18 August 2026
Review Date: 18 August 2027
Version: 1.0
Address: 215 Belmont Avenue, Cloverdale WA 6105